"This record is different in a very good way," "BF" co-producer and co-writer Mason Levy told MTV News. "Definitely edgier, it's more grown-up, it's more developed and it's sexier. It's just like really dope. It's gonna definitely surprise people. People aren't really expecting that they're going to like it."
Bieber has said he wanted to grow up with this album and the Mike Posner-produced song. His model was the post-'NSYNC Justin Timberlake. From the sound of it, he might have hit that nail on the head.
The creation of the song was pretty organic, Levy said. "We got together and started messing around. It was one of those things where you didn't have to struggle too much. It just kind of happened," he said. "He always goes in and does melodies and he's involved in lyrics and everything."
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