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Is Justin Bieber feeling the pressure to
abandon bubblegum pop now that he's 18?
"Boyfriend," the first single from
Bieber's new album, "Believe," is a departure from his tween pop hits "Baby,"
"Somebody To Love" and "Never Say Never."
The collaboration with Mike Posner
actually sounds like a slower version of Justin Timberlake's "Like I Love You,"
his 2002, post-N'Sync solo debut.
Both songs thrive on pronounced electric
guitar melodies, throbbing hip-hop beats and a mix of rapped and sung
lyrics.
Bieber's "Boyfriend" lyrics are more
assertive than his past credits, and are sung more provocatively: "I'd like to
be everything you want. Hey girl, let me talk to you."
Considering how smoothly Timberlake
transitioned from being a teen idol to a successful adult star, the new
direction is a smart move for Bieber.
Comparisons to Timberlake are not
surprising. Before Bieber was discovered, he posted a video of himself singing
Timberlake's "Cry Me A River" while playing acoustic guitar. Though Bieber
ultimately signed a deal with Usher, Timberlake had also expressed interest in
signing him.
"He's growing as well as his fans are
growing. He's progressing so he has to make sure that his music fits where his
fans are," he said in an exclusive interview with Yahoo! Music. "His fans from
the 'Baby' days, they like 'Baby,' but they probably won't be people that listen
to 'Baby,' next year."
Harrell said Bieber's team wanted the
evolution of his sound to feel natural.
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