The symptoms include uncontrollable
screaming, swooning and spending hours on Twitter and Facebook. It primarily
affects preteen and teen girls, yet it is highly contagious and can infect
mothers, too. In severe cases, sufferers camp out on sidewalks for days. "The
appeal for me is, of course, that he's beautiful," says 15-year-old Emma Reeves
of Madison, Conn., who has seen Justin Bieber twice in concert. "It's hard to
find people who are successful, nice and care about other people and he has it
all!"
By disease standards, "Bieber Fever" is
approaching a global pandemic with the release of the 18-year-old pop star's
latest album, "Believe," last week.
Compared with past outbreaks of fan
mania, scientists now have a better understanding of why teens—girls in
particular—become so passionate about some musicians, and the recording industry
is far more adept at exploiting the phenomenon. Parents of star-struck
"Bieliebers"—as his fans are sometimes known—can be assured, experts say, that
what looks like mass hysteria is a harmless stage in adolescent development.
Long before the Beatles, Elvis and Frank Sinatra, frenzied female fans threw
their clothing at 19th century pianist and composer Franz Liszt and fought over
locks of his hair, say music historians.
Hearing familiar, favorite music
stimulates the release of dopamine, the neurotransmitter involved in pleasure
and addiction, providing the same rush as eating chocolate or that winning does
for a compulsive gambler, says neuroscientist Daniel Levitin, who was able to
observe the process using fMRI scans in his lab at McGill University in
Montreal.
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